Overview
Oversaw the design and rollout of collaboration assets for this capsule collection. Utilizing brand assets from the Universal team to develop an elevated, ornate brand identity aesthetic for a Wicked x PBT collaboration that could scale across multiple product categories.

Approach
Added whimsical diecut design to highlight the scrolling gold foil brand assets to best showcase Glinda and Elphaba.

Execution
Packaging suite included colorful branded boxes for jewelry collections as well as diecut tags for all textile programs.