Overview
Designed a scalable collaboration capsule utilizing Riley Sheehey’s delicate hand painted details. Developed a unique brand packaging identity for seasonal product across multiple product categories.

Approach
Identified premium materials using a basket weave textured heavyweight FSC certified paper and gold foil to accentuate our collaboration logo lockup. Developed a soft scallop diecut shape system to carry across multiple seasons to create a cohesive through line.

Execution
Created hangtags and reusable gift boxes for retail and DTC, showcasing Riley Sheehey’s signature illustrations.